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Kutipan ini saya ambil dari npost.com, waktu itu saya tertarik untuk menyimak ulasan interview dengan CEO mig33, Steven Goh. Bagaimana sebuah komunitas mig33 dapat berkembang pesat sampai sekarang ini? Berikut sekilas interview-nya

 

I’m here with Steven Goh of Mig33. Steven, would you mind giving us an introduction to your startup?

Mig33 aims to be the world’s largest independent mobile Internet community. Our vision is to have a few hundred million users in the mobile Internet world using a whole range of services.

What was the origin of the idea?

This is my second startup. I founded Australia’s first and one of the largest online stock brokerages in Australia, which was acquired in 2003. I was kicking around some ideas with my cofounder, Mei Lin, who was my marketing manager at the time, and we were looking for an opportunity on the global stage.

We saw that with the rise of application environments and the decline of the historical walled gardens that there was a lot of opportunity in the mobile space. We launched our first product in 2003, which unfortunately didn’t go anywhere. We went back to the drawing board and launched Mig33 at the end of 2005. We now have over eight million users.

What would you say is the reason that the first attempt didn’t succeed and why Mig33 is doing so well?

I think some of the reasons why the first product didn’t work had to do with value proposition that is, having sufficient valuable for the mobile consumer and I think we were probably about a year and a half too early into the market. Having said that, we took a lot of great lessons from that experience, from the failure of the first product, and Mig33’s sort of runaway success is a testimony to our ability to learn from our organizational mistakes and address them for the future.

The mobile market has matured to the point now where companies such as Mig33 can be successful.

I think the global mobile environment has matured. Over the past few years, I know everyone in the mobile industry has talked about the mobile Internet being just around the corner, and I think, in the international stage, that is certainly the case.

Artikel Selengkapnya dapat disimak di : http://www.npost.com/interview.jsp?intID=INT00234